There are two main technological approaches to collecting web analytics data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Web server logfile […]

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Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Data collected almost […]

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Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items. In periodicals it can appear on the same page with, or a page adjacent to, general editorial content; as opposed to classified advertising, which generally […]

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Opt-in email advertising or permission marketing is a method of advertising by electronic mail wherein the recipient of the advertisement has consented to receive it. It is one of several ways developed by marketers to eliminate the disadvantages of email marketing. Email has become a very popular mode of communication across the world. It has […]

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Because the CAN-SPAM Act of 2003 authorizes a USD 11,000 penalty per violation for spamming each individual recipient, many commercial email marketers within the United States utilize a service or special software that helps ensure compliance with the Act. A variety of older systems exist which do not ensure compliance with the Act. To comply […]

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Email marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every email sent to a potential or current customer could be considered email marketing. However, the term is usually used to refer to: Sending emails with the […]

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PPC engines can be categorized into two major categories “Keyword” or sponsored match and “Content Match”. Sponsored match display your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails. There are other types of PPC engines that deal with Products and/or services. Search engine companies […]

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Pay per click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product […]

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Yahoo provides a wide array of internet services that cater to most online activities. It operates the web portal yahoo.com which provides contents including the latest news, Yahoo Finance and gives users quick access to other Yahoo services like Yahoo! Mail, Yahoo Maps, Yahoo! Groups and Yahoo! Messenger. The majority of the product offerings are […]

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Yahoo! Inc. (NASDAQ: YHOO) is an American public corporation and global Internet services company. It provides a range of products and services including a web portal, a search engine, the Yahoo! Directory, Yahoo! Mail, news, and posting. It was founded by Stanford University graduate students Jerry Yang and David Filo in January of 1994 and […]

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Google’s board of directors. In a 2006 report of the United States’ richest people, Forbes reported that Sergey Brin was #12 with a net worth of $14.1 billion, and Larry Page was #13 with a net worth of $14.0 billion. Googleplex As a play on Google’s name, its headquarters, in Mountain View, California, is referred […]

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Google is well-known for its web search service, which is a major factor of the company’s success. As of December 2006, Google is the most used search engine on the web with a 50.8% market share, ahead of Yahoo! (23.6%) and Live Search (8.4%). Google indexes billions of Web pages, so that users can search […]

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The first funding for Google as a company was secured in the form of a USD100,000 contribution from Andy Bechtolsheim, co-founder of Sun Microsystems, given to a corporation which did not yet exist. Around six months later, a much larger round of funding was announced, with the major investors being rival venture capital firms Kleiner […]

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Google Inc. (NASDAQ: GOOG and LSE: GGEA) is an American public corporation, specializing in Internet search and online advertising. The company is based in Mountain View, California, and has 13,748 full-time employees (as of June 30, 2007). Google’s mission statement is, “to organize the world’s information and make it universally accessible and useful.” Google’s corporate […]

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In the early days of affiliate marketing, there was very little control over what affiliates were doing, which was abused by a large number of affiliates. Affiliates used false advertisements, forced clicks to get tracking cookies set on users’ computers, and adware, which displays ads on computers. Many affiliate programs were poorly managed. Email spam […]

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Affiliate marketing pros and cons Merchants like affiliate marketing, because in most cases, it is a “pay for performance model”, meaning the merchant does not incur a marketing expense unless results are realized, excluding the initial setup and development of the program. Some businesses owe much of their growth and success to this marketing technique, […]

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Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the web, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, total sales generated through affiliate […]

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Predominant compensation methods in affiliate marketing 80% of affiliate programs today use revenue share (Cost per sale) as compensation method. The remaining 19% use Cost Per Action. Diminished compensation methods The use of pay per click and pay per impression (CPM) in traditional affiliate marketing is far less than 1% today and negligible. CPM requires […]

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Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including […]

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Security concerns For both companies and consumers that participate in online business, security concerns are very important. Many consumers are hesitant to buy items over the Internet because they do not trust that their personal information will remain private. Recently, some companies that do business online have been caught giving away or selling information about […]

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