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Entries Tagged as 'SEO Basic'

Link exchange

March 30th, 2007 · No Comments

Link Exchanging is the process of exchanging text links or banner links between websites. Webmasters exchange links to improve traffic through numerous inbound links so users on other websites can click through. Exchanging links is normally a free process (unless you choose to use a link exchange program which charges fees), making link exchanges cost […]

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Tags: Affiliate Marketing · Link · SEO Basic

Social media optimization

March 1st, 2007 · No Comments

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of […]

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Tags: SEO Basic · social media

Other types of spamdexing

February 1st, 2007 · No Comments

Mirror websites¬† Hosting of multiple websites all with conceptually similar content but using different URLs. Some search engines give a higher rank to results where the keyword searched for appears in the URL. URL redirection¬† Taking the user to another page without his or her intervention, e.g. using META refresh tags, Java, JavaScript or Server […]

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Tags: Black Hat SEO · SEO Basic · SEO Glossary · SEO Spam

Spamdexing

January 29th, 2007 · No Comments

Spamdexing is any of various methods to manipulate the relevancy or prominence of resources indexed by a search engine, usually in a manner inconsistent with the purpose of the indexing system. It is a form of search engine optimization. Search engines use a variety of algorithms to determine relevancy ranking. Some of these include determining […]

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Tags: SEO Basic · SEO Glossary

Google’s response to Google bomb

January 26th, 2007 · No Comments

Google defends its search algorithm as generally effective and an accurate reflection of opinion on the Internet. They further state that, though some may be offended by the links which appear as the result of Google bombs, that Google has little or no control over the practice and will not individually edit search results due […]

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Tags: Black Hat SEO · Google bomb · SEO Basic

Effects of Google bomb

January 25th, 2007 · No Comments

In some cases, the phenomenon has produced competing attempts to use the same search term as a Google bomb. As a result, the first result at any given time varies, but the targeted sites will occupy all the top slots using a normal search instead of “I’m feeling lucky,” a special button on Google’s interface […]

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Tags: Black Hat SEO · SEO Basic

History of Google bomb (link bomb)

January 24th, 2007 · No Comments

The first Google bombs were probably accidental. Users would discover that a particular search term would bring up an interesting result, leading many to believe that Google’s results could be manipulated intentionally. The first Google bomb known about by a significant number of people was the one that caused the search term “more evil than […]

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Tags: Google bomb · SEO Basic · SEO History · SEO Spam

Getting listings, Preventing listings

January 4th, 2007 · No Comments

Getting listings The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for […]

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Tags: SEO Basic · SEO Introduction