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Entries from February 2007

Internet marketing Advantages and Limitations

February 5th, 2007 · No Comments

Advantages Some of the benefits associated with Internet marketing include the availability of information. Consumers can log onto the Internet and learn about products, as well as purchase them, at any hour. Companies that use Internet marketing can also save money because of a reduced need for a sales force. Overall, Internet marketing can help […]

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Tags: Internet Marketing

Internet Marketing: Definition, Scope, & Business models

February 4th, 2007 · No Comments

Internet marketing, also referred to as online marketing, is marketing that uses the Internet. The Internet has brought many unique benefits to marketing that include very low costs in distributing information and media to a global audience. However, the interactive nature of the media, both in terms of instant response, and in eliciting response at […]

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Tags: Internet Marketing

nofollow

February 3rd, 2007 · No Comments

nofollow is an HTML attribute value used to instruct search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of spamdexing, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. […]

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Tags: SEO Glossary · SEO Introduction

Meta Tags – More information

February 2nd, 2007 · No Comments

Meta Tags – Additional attibutes for search engines NOODP The search engines Google, Yahoo! and MSN use in some cases the title and abstract of the Open Directory Project (ODP) listing of a web site at Dmoz.org for the title and/or description (also called snippet or abstract) in the search engine results pages (SERPS). To […]

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Tags: Meta Tags

Other types of spamdexing

February 1st, 2007 · No Comments

Mirror websites  Hosting of multiple websites all with conceptually similar content but using different URLs. Some search engines give a higher rank to results where the keyword searched for appears in the URL. URL redirection  Taking the user to another page without his or her intervention, e.g. using META refresh tags, Java, JavaScript or Server […]

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Tags: Black Hat SEO · SEO Basic · SEO Glossary · SEO Spam

Meta element use in search engine optimisation

February 1st, 2007 · No Comments

Meta elements (Meta Tags) are HTML elements used to provide structured metadata about a web page. Such elements must be placed as tags in the head section of an HTML document. Meta elements (Meta Tags) provide information about a given webpage, most often to help search engines categorize them correctly. They are inserted into the […]

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Tags: Meta Tags