Yahoo provides a wide array of internet services that cater to most online activities. It operates the web portal yahoo.com which provides contents including the latest news, Yahoo Finance and gives users quick access to other Yahoo services like Yahoo! Mail, Yahoo Maps, Yahoo! Groups and Yahoo! Messenger. The majority of the product offerings are available globally in more than 20 languages.
Search
Yahoo! Search is the second largest search engine on the internet, Yahoo also provides vertical search services such as Yahoo! Image, Yahoo! Video, Yahoo! Local, Yahoo! News, and Yahoo! Shopping Search.
Communication
Yahoo provides internet communication services such as Yahoo! Mail and Yahoo! Messenger, Yahoo Mail is the largest e-mail service in the world with almost half the market share. In March, 2007, Yahoo announced that their e-mail service will offer unlimited storage beginning May 2007, and they have started offering the unlimited storages, but this will take few months to cover all subscribers to allow smooth transition.
Yahoo also offers social networking services and user-generated content in products such as My Web, Yahoo! Personals, Yahoo! 360°, and Flickr.
Content
Yahoo partners with hundreds of premier content providers in products such as Yahoo! Sports, Yahoo! Finance, Yahoo! Music, Yahoo Movies, Yahoo News, and Yahoo! Games to provide media contents and news. Yahoo also provides a personalization service My Yahoo, which enables users to collect their favorite Yahoo features, content feeds, and information into a single page.
Yahoo has developed partnerships with different broadband providers such as AT&T(via BellSouth & SBC), Verizon Communications, Rogers Communications and British Telecom, offering a range of free and premium Yahoo content and services to subscribers.
Mobile
Yahoo! Mobile includes services for on-the-go messaging, such as email, instant messaging, and moblogging; information, such as search and alerts; and fun and games, including ringtones, mobile games, and Yahoo Photos for camera phones.
OneSearch
Yahoo introduced its Internet search system, called oneSearch, developed for mobile phones on March 20, 2007. The company’s officials stated that in distinction from ordinary Web search Yahoo’s new service presents a list of actual information, which may include: news headlines, images from Yahoo’s Flickr photos site, business listings, local weather and links to other sites. Instead of showing only, for example, popular movies or some critical reviews, oneSearch lists local theaters that at the moment are playing a certain movie, user ratings and news headlines regarding the movie. A zip code or city name is required for Yahoo oneSearch to start delivering local search results. The results of a Web search are listed on a single page and are prioritized into categories. The list of results is based on calculations that Yahoo computers make on certain information the user is trying to make.
Commerce
Yahoo offers commerce services such as Yahoo! Shopping, Yahoo Autos, Yahoo Real Estate and Yahoo Travel, which enables users to gather relevant information and make commercial transactions and purchases online.
Small Business
Yahoo provides services such as Yahoo Domains, Yahoo Web Hosting, Yahoo Merchant Solutions, Yahoo Business Email, and Yahoo Store to small business owners and professionals allowing them to build their own online stores using Yahoo’s tools.
Yahoo also offers HotJobs to help recruiters find the talent they seek.
Advertising
Yahoo! Search Marketing provides services such as Sponsored Search, Local Advertising, and Product/Travel/Directory Submit that let different businesses advertise their products and services in the Yahoo network. Yahoo! Publisher Network is an advertising tool for online publishers to place advertisements relevant to their content to monetize their websites.
Yahoo launched its new Internet advertisement sales system on February 5, 2007 called Panama. It allows advertisers to bid for search terms based on their popularity to display their ads on search results pages. The system takes bids, ad quality, click-through rates and other factors into consideration in determining how ads are ranked on search results pages. Through Panama, Yahoo aims to provide more relevant search results to users, a better overall experience, as well as increase monetization — to earn more from the ads it shows