A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Example: Alice and Bob have websites. If Bob’s website links to Alice’s website, and Alice’s website links to Bob’s website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange […]

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Link Exchanging is the process of exchanging text links or banner links between websites. Webmasters exchange links to improve traffic through numerous inbound links so users on other websites can click through. Exchanging links is normally a free process (unless you choose to use a link exchange program which charges fees), making link exchanges cost […]

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Sponsored links are text-based advertisements that describe an advertiser’s Web site and the products and services offered. A hyperlink is included, so that interested consumers may click on the advertisement and go to the advertised site. Typically charged on a Pay per click model, when Web surfers click on an advertisement and visit the advertiser […]

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A Free For All link page (FFA) is a web page set up ostensibly to improve the search engine placement of a particular web site. Webmasters typically will use software to place a link to their site on hundreds of FFA sites hoping that the resulting incoming links will increase the ranking of their site […]

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