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Entries Tagged as 'Marketing'

Affiliate marketing issues

February 9th, 2007 · No Comments

In the early days of affiliate marketing, there was very little control over what affiliates were doing, which was abused by a large number of affiliates. Affiliates used false advertisements, forced clicks to get tracking cookies set on users’ computers, and adware, which displays ads on computers. Many affiliate programs were poorly managed. Email spam […]

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Tags: Affiliate Marketing · Marketing

Affiliate marketing from the advertiser perspective

February 9th, 2007 · No Comments

Affiliate marketing pros and cons Merchants like affiliate marketing, because in most cases, it is a “pay for performance model”, meaning the merchant does not incur a marketing expense unless results are realized, excluding the initial setup and development of the program. Some businesses owe much of their growth and success to this marketing technique, […]

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Tags: Affiliate Marketing · Marketing

Historic development of affiliate marketing

February 8th, 2007 · No Comments

Affiliate marketing has grown quickly since its inception. The e-commerce website, viewed as a marketing toy in the early days of the web, became an integrated part of the overall business plan and in some cases grew to a bigger business than the existing offline business. According to one report, total sales generated through affiliate […]

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Tags: Affiliate Marketing · Marketing

Affiliate Marketing: Compensation Methods

February 7th, 2007 · No Comments

Predominant compensation methods in affiliate marketing 80% of affiliate programs today use revenue share (Cost per sale) as compensation method. The remaining 19% use Cost Per Action. Diminished compensation methods The use of pay per click and pay per impression (CPM) in traditional affiliate marketing is far less than 1% today and negligible. CPM requires […]

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Tags: Affiliate Marketing · Marketing

Affiliate Marketing

February 6th, 2007 · No Comments

Affiliate marketing is a method of promoting web businesses (merchants/advertisers) in which an affiliate (publisher) is rewarded for every visitor, subscriber, customer, and/or sale provided through his/her efforts. Affiliate marketing is also the name of the industry where a number of different types of companies and individuals are performing this form of internet marketing, including […]

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Tags: Affiliate Marketing · Marketing