B2B SEO - Marketing, Search Engine Optimization for Business

Entries Tagged as 'SEO Introduction'

SEO As a marketing strategy

April 2nd, 2007 · No Comments

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right, looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. […]

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Tags: SEO Introduction


February 3rd, 2007 · No Comments

nofollow is an HTML attribute value used to instruct search engines that a hyperlink should not influence the link target’s ranking in the search engine’s index. It is intended to reduce the effectiveness of certain types of spamdexing, thereby improving the quality of search engine results and preventing spamdexing from occurring in the first place. […]

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Tags: SEO Glossary · SEO Introduction

Search Engine International market share

January 7th, 2007 · No Comments

The search engines’ market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google’s share is often larger, and Google remains the dominant search engine worldwide as of 2007. As of 2006, Google held about 40% […]

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Tags: SEO Introduction

White hat versus black hat SEO

January 5th, 2007 · No Comments

SEO techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Some industry commentators classify these methods, and the practitioners who employ them, as either […]

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Tags: SEO Introduction

Getting listings, Preventing listings

January 4th, 2007 · No Comments

Getting listings The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for […]

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Tags: SEO Basic · SEO Introduction

History of SEO

January 2nd, 2007 · No Comments

Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early Web. Initially, all a webmaster needed to do was submit a page, or URL, to the various engines which would send a spider to “crawl” that page, extract links to other pages from […]

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Tags: SEO History · SEO Introduction

Search engine optimization

January 1st, 2007 · No Comments

Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via “natural” (“organic” or “algorithmic”) search results. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. SEO can also […]

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Tags: SEO Introduction