Redirects Meta refresh elements can be used to instruct a web browser to automatically refresh a web page after a given time interval. It is also possible to specify an alternative URL and use this technique in order to redirect the user to a different location. Using a meta refresh in this way and solely […]

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Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link popularity […]

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There are two major types of LPO based on experimentation: Close-ended experimentation exposes consumers to various executions of landing pages and observes their behavior. At the end of the test, an optimal page is selected that permanently replaces the experimental pages. This page is usually the most efficient one in achieving target goals such as […]

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These techniques involve altering the logical view that a search engine has over the page’s contents. They all aim at variants of the vector space model for information retrieval on text collections. Hidden or invisible text  Disguising keywords and phrases by making them the same (or almost the same) color as the background, using a […]

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