There are two main technological approaches to collecting web analytics data. The first method, logfile analysis, reads the logfiles in which the web server records all its transactions. The second method, page tagging, uses JavaScript on each page to notify a third-party server when a page is rendered by a web browser. Web server logfile […]
Entries Tagged as 'Web Analytics'
Web analytics technologies
February 25th, 2007 · No Comments
Tags: Web Analytics
Web analytics
February 24th, 2007 · No Comments
Web analytics is the study of the behaviour of website visitors. In a commercial context, web analytics especially refers to the use of data collected from a web site to determine which aspects of the website work towards the business objectives; for example, which landing pages encourage people to make a purchase. Data collected almost […]
Tags: Web Analytics