B2B SEO - Marketing, Search Engine Optimization for Business

Entries from March 2007

Link exchange

March 30th, 2007 · No Comments

Link Exchanging is the process of exchanging text links or banner links between websites. Webmasters exchange links to improve traffic through numerous inbound links so users on other websites can click through. Exchanging links is normally a free process (unless you choose to use a link exchange program which charges fees), making link exchanges cost […]

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Tags: Affiliate Marketing · Link · SEO Basic

Link popularity

March 9th, 2007 · No Comments

Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link popularity […]

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Tags: Uncategorized

Sponsored link

March 8th, 2007 · No Comments

Sponsored links are text-based advertisements that describe an advertiser’s Web site and the products and services offered. A hyperlink is included, so that interested consumers may click on the advertisement and go to the advertised site. Typically charged on a Pay per click model, when Web surfers click on an advertisement and visit the advertiser […]

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Tags: Link

Free For All link page

March 7th, 2007 · No Comments

A Free For All link page (FFA) is a web page set up ostensibly to improve the search engine placement of a particular web site. Webmasters typically will use software to place a link to their site on hundreds of FFA sites hoping that the resulting incoming links will increase the ranking of their site […]

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Tags: Link

Scraper site, SEO

March 6th, 2007 · No Comments

A scraper site is a website that copies all of its content from other websites using web scraping. No part of a scraper site is original. A search engine is not a scraper site: sites such as Yahoo and Google gather content from other websites and index it that the index can be searched with […]

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Tags: Web Contents

Paid inclusion. SEO, Search Engine listing

March 5th, 2007 · No Comments

Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google. The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, […]

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Tags: Listing · Search Engine

Multivariate landing page optimization (MVLPO)

March 4th, 2007 · No Comments

The first application of an experimental design to website optimization was done by Moskowitz Jacobs Inc. in 1998 in a simulation demo-project for Lego website (Denmark). MVLPO did not become a mainstream approach until 2003-2004. Execution modes MVLPO can be executed in a live (production) environment (e.g. Google website optimizer, Optimost.com, etc.) or through a […]

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Tags: Landing Page · Optimization

Landing page optimization – based on experimentation

March 3rd, 2007 · No Comments

There are two major types of LPO based on experimentation: Close-ended experimentation exposes consumers to various executions of landing pages and observes their behavior. At the end of the test, an optimal page is selected that permanently replaces the experimental pages. This page is usually the most efficient one in achieving target goals such as […]

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Tags: Uncategorized

Landing page optimization

March 2nd, 2007 · No Comments

Landing page optimization (LPO, also known as webpages optimization) is the process of improving a visitor’s perception of a website by optimizing its content and appearance in order to make them more appealing to the target audiences, as measured by target goals such as conversion rate. Multivariate landing page optimization (MVLPO) is landing page optimization […]

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Tags: Landing Page · Optimization

Social media optimization

March 1st, 2007 · No Comments

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of […]

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Tags: SEO Basic · social media