Link Exchanging is the process of exchanging text links or banner links between websites. Webmasters exchange links to improve traffic through numerous inbound links so users on other websites can click through. Exchanging links is normally a free process (unless you choose to use a link exchange program which charges fees), making link exchanges cost […]

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Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. Link popularity […]

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Sponsored links are text-based advertisements that describe an advertiser’s Web site and the products and services offered. A hyperlink is included, so that interested consumers may click on the advertisement and go to the advertised site. Typically charged on a Pay per click model, when Web surfers click on an advertisement and visit the advertiser […]

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A Free For All link page (FFA) is a web page set up ostensibly to improve the search engine placement of a particular web site. Webmasters typically will use software to place a link to their site on hundreds of FFA sites hoping that the resulting incoming links will increase the ranking of their site […]

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A scraper site is a website that copies all of its content from other websites using web scraping. No part of a scraper site is original. A search engine is not a scraper site: sites such as Yahoo and Google gather content from other websites and index it that the index can be searched with […]

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Paid inclusion is a search engine marketing product where the search engine company charges fees related to inclusion of websites in their search index. Paid inclusion products are provided by most search engine companies, the most notable exception being Google. The fee structure is both a filter against superfluous submissions and a revenue generator. Typically, […]

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The first application of an experimental design to website optimization was done by Moskowitz Jacobs Inc. in 1998 in a simulation demo-project for Lego website (Denmark). MVLPO did not become a mainstream approach until 2003-2004. Execution modes MVLPO can be executed in a live (production) environment (e.g. Google website optimizer, Optimost.com, etc.) or through a […]

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There are two major types of LPO based on experimentation: Close-ended experimentation exposes consumers to various executions of landing pages and observes their behavior. At the end of the test, an optimal page is selected that permanently replaces the experimental pages. This page is usually the most efficient one in achieving target goals such as […]

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Landing page optimization (LPO, also known as webpages optimization) is the process of improving a visitor’s perception of a website by optimizing its content and appearance in order to make them more appealing to the target audiences, as measured by target goals such as conversion rate. Multivariate landing page optimization (MVLPO) is landing page optimization […]

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Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a “Digg This” button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of […]

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