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Entries Tagged as 'Black Hat SEO'

Google bomb

April 3rd, 2007 · No Comments

A Google bomb (also referred to as a ‘link bomb’) is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions. Because of the way that Google’s algorithm works, a page will be ranked higher […]

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Tags: Black Hat SEO · Google bomb · SEO Spam

Other types of spamdexing

February 1st, 2007 · No Comments

Mirror websites  Hosting of multiple websites all with conceptually similar content but using different URLs. Some search engines give a higher rank to results where the keyword searched for appears in the URL. URL redirection  Taking the user to another page without his or her intervention, e.g. using META refresh tags, Java, JavaScript or Server […]

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Tags: Black Hat SEO · SEO Basic · SEO Glossary · SEO Spam

Link spam – Black Hat SEO

January 31st, 2007 · No Comments

Link spam takes advantage of link-based ranking algorithms, such as Google’s PageRank algorithm, which gives a higher ranking to a website the more other highly ranked websites link to it. These techniques also aim at influencing other link-based ranking techniques such as the HITS algorithm. Link farms  Involves creating tightly-knit communities of pages referencing each […]

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Tags: Black Hat SEO · SEO Glossary · SEO Spam

Google’s response to Google bomb

January 26th, 2007 · No Comments

Google defends its search algorithm as generally effective and an accurate reflection of opinion on the Internet. They further state that, though some may be offended by the links which appear as the result of Google bombs, that Google has little or no control over the practice and will not individually edit search results due […]

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Tags: Black Hat SEO · Google bomb · SEO Basic

Effects of Google bomb

January 25th, 2007 · No Comments

In some cases, the phenomenon has produced competing attempts to use the same search term as a Google bomb. As a result, the first result at any given time varies, but the targeted sites will occupy all the top slots using a normal search instead of “I’m feeling lucky,” a special button on Google’s interface […]

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Tags: Black Hat SEO · SEO Basic

Keyword stuffing

January 23rd, 2007 · No Comments

Keyword stuffing is considered to be an unethical search engine optimization (SEO) technique. Keyword stuffing occurs when a web page is loaded with keywords in the meta tags or in content. The repetition of words in meta tags may explain why many search engines no longer use these tags. Keyword stuffing is used to obtain […]

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Tags: Black Hat SEO · Keyword stuffing · SEO Spam

Page hijacking

January 21st, 2007 · No Comments

Page hijacking Page hijacking is a form of spamming the index of a search engine (spamdexing). It is achieved by creating a rogue copy of a popular website which shows contents similar to the original to a web crawler, but redirects web surfers to unrelated or malicious websites. Spammers can use this technique to achieve […]

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Tags: Black Hat SEO · SEO Spam