PPC engines can be categorized into two major categories “Keyword” or sponsored match and “Content Match”. Sponsored match display your listing on the search engine itself whereas content match features ads on publisher sites and in newsletters and emails. There are other types of PPC engines that deal with Products and/or services. Search engine companies […]

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Pay per click (PPC) is an advertising model used on websites, advertising networks, and search engines where advertisers only pay when a user actually clicks on an ad to visit the advertiser’s website. Advertisers bid on keywords they believe their target market would type in the search bar when they are looking for a product […]

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