Meta elements are HTML or XHTML elements used to provide structured metadata about a web page. Such elements must be placed as tags in the head section of an HTML or XHTML document. Meta elements can be used to specify page description, keywords and any other metadata not provided through the other head elements and […]

[Read more →]

Redirects Meta refresh elements can be used to instruct a web browser to automatically refresh a web page after a given time interval. It is also possible to specify an alternative URL and use this technique in order to redirect the user to a different location. Using a meta refresh in this way and solely […]

[Read more →]

More meta attibutes for search engines NOODP The search engines Google, Yahoo! and MSN use in some cases the title and abstract of the Open Directory Project (ODP) listing of a web site for the title and/or description (also called snippet or abstract) in the search engine results pages (SERPS). To give webmasters the option […]

[Read more →]

The keywords attribute The keywords attribute was popularized by search engines such as Infoseek and AltaVista in 1995, and its popularity quickly grew until it became one of the most commonly used meta elements. By late 1997, however, search engine providers realized that information stored in meta elements, especially the keyword attribute, was often unreliable […]

[Read more →]

Web scraping generically describes any of various means to extract content from a website over HTTP for the purpose of transforming that content into another format suitable for use in another context. Scraper sites A typical example application for web scraping is a web crawler that copies content from one or more existing websites in […]

[Read more →]

A Google bomb (also referred to as a ‘link bomb’) is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions. Because of the way that Google’s algorithm works, a page will be ranked higher […]

[Read more →]

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right, looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site. However, more search engine referrals does not guarantee more sales. […]

[Read more →]

A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. Example: Alice and Bob have websites. If Bob’s website links to Alice’s website, and Alice’s website links to Bob’s website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange […]

[Read more →]