The first application of an experimental design to website optimization was done by Moskowitz Jacobs Inc. in 1998 in a simulation demo-project for Lego website (Denmark). MVLPO did not become a mainstream approach until 2003-2004. Execution modes MVLPO can be executed in a live (production) environment (e.g. Google website optimizer, Optimost.com, etc.) or through a […]

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Landing page optimization (LPO, also known as webpages optimization) is the process of improving a visitor’s perception of a website by optimizing its content and appearance in order to make them more appealing to the target audiences, as measured by target goals such as conversion rate. Multivariate landing page optimization (MVLPO) is landing page optimization […]

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