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Google’s response to Google bomb

January 26th, 2007 · No Comments

Google defends its search algorithm as generally effective and an accurate reflection of opinion on the Internet. They further state that, though some may be offended by the links which appear as the result of Google bombs, that Google has little or no control over the practice and will not individually edit search results due to the fact that a bomb may have occurred.

Marissa Mayer, Director of Consumer Web Products for Google, wrote on the official Google Blog in September 2005:

We don’t condone the practice of Google bombing, or any other action that seeks to affect the integrity of our search results, but we’re also reluctant to alter our results by hand in order to prevent such items from showing up. Pranks like this may be distracting to some, but they don’t affect the overall quality of our search service, whose objectivity, as always, remains the core of our mission.

On January 25th, 2007 Google announced on its official Google Webmaster Central blog that they now have “an algorithm that minimizes the impact of many Googlebombs [sic].” The algorithm change had an immediate effect, dropping the well-known “miserable failure” link to the White House off the front page. Instead, the page contained mainly pages which discuss the miserable failure bomb. A related Google bomb was the No.1 ranking held by Tony Blair’s website for the term “liar”. As of May 2, 2007, the bomb had disappeared both from Google and Yahoo, but not from the UK version of MSN. Google bombs in which the target page actually contains the search word(s) were not affected.

Tags: Black Hat SEO · Google bomb · SEO Basic